PRJKT8 distinguishes itself by eschewing the typical sales-driven ethos of Middle Eastern watch boutiques. Instead, Mudara and his select team focus on understanding and fulfilling the unique desires of each client, educating and guiding them with unparalleled attention to detail. The ambiance of PRJKT8 is deliberately crafted to be a sanctuary for horology enthusiasts—a place where one can unwind, savor a cup of coffee, and commune over the shared passion for exquisite timepieces. Amidst this relaxed setting, Mudara is often a familiar presence, engaging with patrons and sharing the infectious zeal that serves as the cornerstone of PRJKT8.

Building upon its reputation for excellence and dedication to the art of timekeeping, PRJKT8 proudly expanded its boutique in 2023. This significant growth now showcases an impressive portfolio of over 20 distinguished watch brands, each hand-selected to represent the pinnacle of design and innovation. The expansion stands as a testament to PRJKT8's unwavering commitment to bring the finest selections of horological craftsmanship to connoisseurs and enthusiasts alike, solidifying its position as a premier destination for luxury timepieces in the region. With this expansion, PRJKT8 continues to enrich its legacy, curating an unparalleled watch-buying experience for its discerning clientele.