Parmigiani Fleurier

The new Tonda PF Automatic 36mm strikes perfect balance of sophistication and subtlety, designed to resonate with modern women.

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Unparalleled excellence from the world's finest independent watchmakers

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Where style meets accessibility.

Why buy from us?

First and foremost, we're devoted watch enthusiasts and experienced collectors. Our extensive knowledge is at your service to enrich both the purchase and enjoyment of your timepiece.

What our partners have to say

Ali Mudara broke free the corporate world and followed his real passion with PRJKT8. That part clearly resonates with me. It is truly such a pleasure to collaborate with someone who loves watchmaking as much as us.

Maximilian Büsser CEO of MB&F

What attracted us to work with Ali and PRJKT8 is that it is built on passion and entrepreneurial spirit. Those values are similar to the ones we had since the beginning of the history of H. Moser & Cie.

Bertrand Meylan, Co-Owner of H. Moser & Cie.

When I met Ali 10 years ago, I immediately understood that we both share the same passion for watchmaking and the same vision for a younger and more contemporary approach to promote and retail timepieces.

We are proud to work with him and we value his feedback as it pushed us to improve and go beyond.

Manuel Emch CEO of Louis Erard

Working with Ali, Husain, and the PRJKT8 team has been a remarkable experience for us at Czapek & Cie. Ali’s passion for horology and innovative retail approach truly set him apart.

Our philosophy, “We Collect Rare People,” reflects our relationship—Ali is one of those rare individuals who embodies our commitment to craftsmanship and customer engagement. Together, we are not just selling watches; we are sharing stories and crafting memories for our clients.

We look forward to continuing this journey with PRJKT8 and engaging more watch enthusiasts and collectors.