THE DEZERT

Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

With its colors, shapes and textures, The DeZert compels to mind images of clashing metal extravaganza in vivid no-man’s lands. The DeZert’s sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. And it’s really in the rock gems & mineral hiding under the windy sand that THE DEZERT takes its roots.  

THE DEZERT features an exclusive double-battery design. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on and invites you to switch to the reserve. 

An iron fist in a velvet glove. The core of our machine is housed in a stainless steel case in turn wrapped in thermo-moulded nylon sheath recalling insulating materials. The top class-10 nylon shows to be hard, resistant to abrasion & insensitive to stress cracking. Furthermore, its Paraffin-like structure guarantees the beast a soft touch and a silky look. Ready to take a drive through the Desert? 

Light was conceived of as an integral part of the design: this is why 4 LED backlight the hour ring, giving it a spectacular look in the night-time.

Model: THE DEZERT
Functions: Hours, Minutes, Seconds
Material: Stainless steel + warm grey nylon sheath. Crown, pusher and bezel with gold plating
Caseback: Stainless steel
Glass: Hardened mineral K1 glass with anti-reflective treatment
Dimensions: 45mm
Dial: Black Sun-ray dial, grey housing, gold plating
Lume: 4 LED backlight the hour ring, giving it a spectacular look in the night-time.
Exclusive in-house Electric module
Power Reserve: 3 years
Water Resistance: 3 ATM
Bracelet/Strap: Rough brown calfskin leather NATO, stainless steel gold plated loops & stitching
Manufactured: Designed in Switzerland Made in China

A new two battery system for even longer night time viewing both seen through the open work dial. The whole look of the watch gives a feeling it belongs in the sand of the desert on a exploration.